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It's increasingly using AR to enhance the physical world. The company's AR technology is making it easier for people to discover the world around them.Īpple is a leader in developing technology with the goal of making life easier. They can scan and translate text, search for an item that caught their eye, or identify plants and animals. Meanwhile, Google Lens allows users to search what they see.
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For example, Live View on Google Maps allows users to quickly orient themselves to the area around them and know which way to go via directions overlaid on the live screen of their surroundings. The company also has several "other bets," including cybersecurity company Chronicle and autonomous driving technology venture Waymo. AlphabetĪlphabet is the corporate umbrella company that holds the iconic Google search engine and YouTube online entertainment channel. By providing customers with a more visual shopping experience, AR should enable Etsy to convert more sales because customers will have more confidence about how a piece might work in their space.
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Further, it plans to eventually make it available to Android users. While the company is initially using AR for wall art, it aims to expand its AR feature into other product categories. They can now see how artwork such as paintings, photography, and prints will look on their walls using the AR feature on their Etsy iPhone app. The internet and direct marketing retail stock wants to use AR to allow shoppers to test out products before buying them. EtsyĮtsy is an online marketplace where people can buy and sell a variety of handcrafted products.
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According to Snap co-founder and CEO Evan Spiegel, Spectacles will be the "first pair of glasses that bring augmented reality to life." They represent an upgrade from its prior attempts at AR glasses, featuring 30 minutes of operating time and an immersive lens experience. Snap is aiming to push even deeper into AR with Spectacles. More than 170 million people - about three-quarters of the company's daily users - access this feature each day. Snapchat created lenses, which are AR animations that can change the sound of a person's voice or their appearance as they move on a screen. The tech stock has been making a big push into augmented reality. Snap developed the popular social media app Snapchat. Here's a closer look at these top growth tech stocks focused on augmented reality.